A complete make-over project where we inherited the site from another cinema operator. We wanted to create an immediate impact on the customer, and we did that by creating an oversized bulkhead with a large image projected above it which became the centre of attention, drawing customers to make the necessary popcorn purchases as the entrance to each screen was in clear view to the adjoining central space. We had about 12 weeks to deliver the project, from complete design, to build, procurement, and project management.